Views: 1 Author: Site Editor Publish Time: 2021-03-17 Origin: Site
n fact, the competition in the medical industry has always been fierce. The only reason is that the production of drugs is becoming more and more difficult and the profit of equipment is getting lower and lower, so many resources have been transferred and everyone has switched to consumables. In addition, the current two-ticket system makes the competition of consumables very fierce.
You should be aware that the era when sales with gold is king has passed, and now professionalism and academic quality are especially important. In this case, to break through the competition of consumable materials enterprises, I think the key is to find your core competitiveness in order to ensure product quality and build a professional sales team.
Where to find the core competencies? Nothing more than from people, products, services to find. For example, in a manufacturing company, you work hard to make the best product possible. A pure sales business, you will build a high performance team, invincible attack, it is also OK; If you produce, sales are doing, from the industry point of view and many other aspects, you will provide the most perfect service to the hospital, also can.
With the development of medical treatment, the consumables industry will get better and better. Let me give you an example of surgical bags. The traditional disposable surgical bags are made of cloth, but now there are disposable non-woven surgical bags. A third class A hospital has a scale of more than 10 million yuan a year. At present, China's export volume of disposable surgical kits to Europe and the United States is 80 billion yuan, and if the price is increased by 40% to 60%, it will reach more than 100 billion yuan.
In the traditional consumables industry, you can continue to grow with innovative products and services.
With the development of medical treatment, the consumables industry will get better and better. Let me give you an example of surgical bags. The traditional disposable surgical bags are made of cloth, but now there are disposable non-woven surgical bags. A third class A hospital has a scale of more than 10 million yuan a year. At present, China's export volume of disposable surgical kits to Europe and the United States is 80 billion yuan, and if the price is increased by 40% to 60%, it will reach more than 100 billion yuan.
In the traditional consumables industry, you can continue to grow with innovative products and services.
